“In the early years, we have already started to set-up sales and production facilities in different continents and aim at diversifying our global investment at overseas production hub and sales operations to minimize the risk.  To ensure effective management and cost control, a dedicated team will be stationed locally.  This helps to speed up the local sales activities, also it is the most efficient and effective way to magnify the recent corporate expansion.  “Put the eggs in different baskets” can reduce the risk of relying particular country for imposing any trade barriers and also enjoy the local tariff exemptions.  To end users, they can enjoy the quality products but at a relatively competitive price.  This becomes the key drive to our sales growth,” Mr. Sam Chan denotes, Chairman of Express LUCK Group during the press conference.

Sam shares his risk management global branding strategy in the seminar

Owing to the local operations of production facilities or sales offices can have better understanding of the local customer requirements and regulations, it enables to provide more responsive services. This is an effective way for customers retention and improve sales performance, ultimately win the local market share.  Mr. Chan also stresses that careful site selection is important. The top priority is having good local market potential as well as can serve neighborhood countries. Other elements such as the cost and supply of local workforce, well-established infrastructure are critical to ensure the finished products can conveniently ship to nearby countries.